Here is an article I wrote for one of my blogs. I thought it was worth reprinting here on Activerain. For today's homebuyer the online information and presentation of a home is vitally important. This article discusses what I do to present a home visually online.
Home Marketing- Your Online Image reprinted from Merrimack Valley MA Real Estate
How you market your home is an essential piece in selling your home in today’s real estate market. Home Marketing covers what I call the 3p’s, Preparation, Pricing and Presentation. Today’s article will cover a narrow piece of home marketing covered under presentation and that is your home’s online image. It is a real estate agents job, to present your home to the buying public to compel them to want to see your home and ultimately want to write an offer.
Home sellers need to realize many home buyers (over 95%) are making decisions based upon what they are seeing online about a home that is for sale. What are home buyers looking for? They are looking for quality photos and as much information possible before they pull the trigger and call an agent to view your home.
Home Marketing with Quality Photographs
Your online image starts with quality photographs. When a home buyer decides to look closer at a home its usually because they have seen a photograph of the home that has compelled them to look deeper into the home. I am going to go through the online imaging I used for a recently listed property 35 Riverwalk Unit 105 Lowell MA 01854.
When marketing your home online, I must stress quality photographs. You are better off having fewer quality photographs than you are having tons of marginal or bad photographs of your home. Below is the photographs used for 35 Riverwalk Way. Each photograph is of high quality and were chosen for specific reasons.
The rest of the article discusses:
- Photographs
- Virtual Tours
- Property Websites
- Video
- 360 degree panoramics
- Interactive Floor Plans
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Home Marketing- Your Homes Online Image was provided by Kevin Vitali of EXIT Group One Real Estate. Kevin can be reached at 978-360-0422
I am constantly amazed at the number of listings that have only one photograph - it's almost as though they don't want to sell the property.
or what about the listings that have a ton of photographs but they are of all very poor quality!
Nice presentation of your listing and online marketing...Your interactive Floor Plan is very creative!
I LOVE the interactive floor plan!! It really can give you the sense of the home and how a buyer can live in the home. I have been using it for years, but have recently made the decision to include in all of my straight up listings.
Thanks for the great post Kevin. What program do you use for the interactive floor plan?
Wayne- The floor plan is though Real Tour Vision the company that hosts my virtual tours. The underlying systems is Icovia. I think its a great way to market a home.
Kevin, The link to the photos, floor plan, etc. worked the day you posted this but has not worked since. Thought you might like to know.
The links all appear to be working on my end.... if you hit the read more button it brings you to the page with all of the photos floor plans and so on.... if you have any more trouble let me know. Thanks!!